Digital Foundation 101
For those asking the question “what is digital marketing, and should I be hiring someone to do it?” – you’ll want to seriously consider using us to establish your foundation first. Airfoil can help you build out a Tech Stack, establish fundamental sales and marketing disciplines and learn what to measure / what to avoid. Doing this before you hire is essential – your marketing DNA should be firmly in place.
There are a handful of software platforms that makeup a solid marketing ‘tech stack’ . They can vary, based on need, audience, aggression, etc. There are a few ingredients that are a must have, like a CRM or Ad Analytics.
But other systems may be necessary to help with gathering detailed intelligence, publishing a variety of content, reaching broader audiences and developing content more rapidly. We can help with selecting, configuring, implementing and supporting these systems.
Marketing and Sales automation
Here we look to create a strategy and plan that streamlines the lead nurturing and qualification process, leveraging automation to reduce manual effort. We develop a plan to implement the technology, channels, and content required.
Then we move onto building, activating, managing and optimizing the plan and systems as we finally hand you the keys.